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WE'RE LOOKING FOR A FEW GOOD COMPANIES
National corporate sponsorship — sometimes called underwriting — provides companies and organizations with access to the public radio audience in a clutter-free environment. Through on-air recognition — called credits — sponsors are able to communicate with a highly desirable demographic of decision-makers, opinion leaders, and upscale consumers.
What makes us different
PRI strives to develop long-term sponsorship relationships with companies interested
in reaching the public radio audience. For years, corporations such
as Fannie Mae and Merck have found that sponsoring individual PRI programs
— Marketplace and PRI's The World in this case
— offers them maximum recognition. PRI sponsors not only reach
an important demographic, but also build a special bond with listeners,
by making their favorite programs possible.
Most PRI sponsorships provide companies with:
- category exclusivity on the program(s) they sponsor
- program website recognition with hotlinks at no additional charge
- access to program hosts for special events
- regular updates on audience growth and station clearance
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