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PRI'S GLOBAL RESOURCE SERVICE
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Studies showing that public radio listeners value coverage that connects them to the larger world affirm what PRI has known — and acted on — for years. That's why we launched PRI's "The World" in 1996 and the Global Resource Service in 2003. Both help serve your listeners to the fullest.
Editorial Collaboration Created to expand the industry's capacity to help Americans more fully understand their place and role in the world, the PRI Global Resource Service (GRS) supports local stations in producing content that connects global issues to the interests of their local communities. It's headed by Editorial Director Margo Melnicove, who works with stations to create local stories with international angles for air on PRI's "The World." Since summer 2005, 73 journalists coast to coast have contributed 110 stories.
"KPBS keeps its eye on a significant part of the country — our border with Mexico. That's what we had to offer 'The World,' but I believe there are international news stories to tell from the heartland, too. The great thing about this editorial alliance is that it helps bring those out. It gives an opportunity to grow one's editorial vision." Marcotte has been involved with the GRS since its inception as a member of the service's News Directors Advisory Group. And in his professional role at KPBS, he takes full advantage of all that GRS has to offer. He chose KPBS border reporter Amy Isackson to work with Melnicove, a collaborative process that, to date, has resulted in three stories heard on "The World." "Margo is a stellar editor and coach," Marcotte says. "I've been acutely attentive to anything that suggests this isn't working, but all I get is the opposite from Amy and Margo: 'This is great' ... 'We need to be doing more of this.' It's been nothing but positive."
"I heard Marco Werman's Global Hit on music from the Paris suburbs, written after the riots, and thought it would make a good feature for my show, giving a broader perspective on where the music comes from and what it's about. "My PD gave me the contact, and Margo was terrific! In a couple of days, I had everything I needed ... a great collaboration." Multiple Resources In addition to providing editorial guidance and logistical support, the GRS offers a Speakers Bureau as well as fellowships and training seminars for journalists. Last spring, the GRS partnered with The Poynter Institute to present "Making the Local-Global Connection," a rigorous two-day workshop held at the Institute's offices in St. Petersburg, Fla. The workshop covered how to make international stories relevant to local audiences, techniques for gaining access to ethnic communities and finding their untold stories, and how to develop international angles in local stories. Melnicove was joined by top news editors and reporters with specialized global/local experience to conduct the sessions. Sommerstein and Isackson were among those selected to attend. With heightened awareness of making local/global connections, Sommerstein began pitching story ideas to Melnicove. He has since created two stories that have aired on "The World" and credits the workshop with giving him the skill and sensibilities to do it. He says, "There isn't enough emphasis in public radio on helping local reporters think about how issues going on in other countries tie into the lives of people in their hometowns. The workshop was invaluable in helping us think of different ways to do that, introducing us to people who are doing it well and giving us innovative ways to connect our communities to the wider world." The GRS and Poynter will present a second workshop this spring. News journalists throughout public radio are welcome to apply. The GRS Speakers Bureau is another excellent resource according to KPBS Senior Producer Sarah Rothenfluch. She works on that station's mid-morning talk show, "These Days," a two-hour call-in that airs weekdays, addressing a range of topics for southern California listeners. Marcotte recommended the Speakers Bureau to Rothenfluch, who jumped at the opportunity. "It fit perfectly with our plans to have more regular guests on our show and to increase our links between local issues and national and world events." The first guest was "The World's" Europe Correspondent Gerry Hadden, who talked about the World Cup. Since then, Rothenfluch says, "We've had ['The World's' Mexico Correspondent] Franc Contreras on a couple of times. He's a natural fit for us — our Mexican immigrant population is huge. He's right there in Mexico City, so he can talk firsthand about major events like the recent elections. He really adds a lot to our show." End Notes Everyone ends with the highest accolades for the Global Resource Service: Michael MarcotteGive your listeners and your staff the benefits of the PRI Global Resource Service. Don't wait — contact your PRI Client Relations Manager today! |
